the Effectiveness of Corporate Blogs (NewsFactor)NewsFactor - Executives at (Internet advertising) Microsoft

the Effectiveness of Corporate Blogs (NewsFactor)NewsFactor - Executives at (Internet advertising) Microsoft

Measuring the Effectiveness of Corporate Blogs (NewsFactor)
NewsFactor - Executives at Microsoft (Nasdaq: MSFT) write them and so do chief-level people at Sun Microsystems (Nasdaq: SUNW). Blogs (a name derived from combining the terms"Web"and"log") have drawn a great deal of attention over the past several years. The reason blogs are so popular is in part due to their seemingly unscripted format and the ability of users to post comments.

Reports: Yahoo, Alibaba Weighing Deal (AP)
AP - Yahoo Inc. is discussing buying a stake in a major Chinese online commerce site, Alibaba.com, for up to$1 billion, news reports said Wednesday.

Boeing Tests Cell Phone Service in Flight (PC World)
PC World - Qualcomm teams with Connexion service to expand beyond in-flight Internet access.

Opera Announces Browser for Mobile Phones (AP)
AP - Opera Software ASA on Wednesday announced a new version of its Internet browser that allows Web surfing from almost any mobile phone, even inexpensive ones with little built-in memory.

Pharma Ruling Could Hurt TV Ad Spending (AdWeek.com)
AdWeek.com - Under the pharmaceutical industry's new ad code, the removal of 15-second spots that help consumers recall a drug could shift some ad spending from television to radio, print and the Internet, agency sources said. But while there will likely be changes in the media mix, agency executives say that ad spending in the category will be maintained and might even go up.

Students Charged With Computer Trespass (AP)
AP - They're being called the Kutztown 13— a group of high schoolers charged with felonies for bypassing security with school-issued laptops, downloading forbidden Internet goodies and using monitoring software to spy on district administrators.