Measuring the Effectiveness of Corporate Blogs (NewsFactor)NewsFactor - Executives (Web promotion) at

Measuring the Effectiveness of Corporate Blogs (NewsFactor)NewsFactor - Executives (Web promotion) at

Measuring the Effectiveness of Corporate Blogs (NewsFactor)
NewsFactor - Executives at Microsoft (Nasdaq: MSFT) write them and so do chief-level people at Sun Microsystems (Nasdaq: SUNW). Blogs (a name derived from combining the terms"Web"and"log") have drawn a great deal of attention over the past several years. The reason blogs are so popular is in part due to their seemingly unscripted format and the ability of users to post comments.

New Sprint Nextel will focus on 3rd screen (USATODAY.com)
USATODAY.com - Sprint and Nextel have a surprising game plan for the future. The playbook goes like this: Merge the two companies to create a wireless giant, then transform the combined company - yet again - into a broadband Bigfoot that can compete head-on with Verizon and SBC Communications.

Students Charged With Computer Trespass (AP)
AP - They're being called the Kutztown 13— a group of high schoolers charged with felonies for bypassing security with school-issued laptops, downloading forbidden Internet goodies and using monitoring software to spy on district administrators.

AOL, MSN seize spam assets (USATODAY.com)
USATODAY.com - America Online and Microsoft are hitting spammers where it hurts most: They are confiscating their assets and giving them away. AOL will hold a sweepstakes out of funds from a legal settlement it made against a major spammer. Microsoft will donate$1 million of a$7 million settlement to a charity.

Microsoft Issues Three'Critical'Patches (TechWeb)
TechWeb - Microsoft issues six patches, three critical ones that deal with vulnerabilities in Internet Explorer.

Microsoft Launches MSN Filter (TechWeb)
TechWeb - Microsoft Corp. has launched in beta within MSN Spaces a site that offers selected content from the blog-hosting service, as well as from the web and the MSN portal.

Boeing Tests Cell Phone Service in Flight (PC World)
PC World - Qualcomm teams with Connexion service to expand beyond in-flight Internet access.