Internet advertising - Looks To Developers To Close Rivals'Search Lead (TechWeb)TechWeb - Microsoft

Internet advertising - Looks To Developers To Close Rivals'Search Lead (TechWeb)TechWeb - Microsoft

Microsoft Looks To Developers To Close Rivals'Search Lead (TechWeb)
TechWeb - Microsoft next week is releasing at its Professional Developers Conference several APIs that begin the process of turning MSN's search capabilities into a development platform.

Banner Ads: From Bargain Basement To Rich Media (AdWeek.com)
AdWeek.com - The increased use of video and animation technologies is causing some advertisers to reconsider the purpose of their banner ads--from simply a way to draw users to their Web sites to a delivery method for rich branding experiences and a way to collect customer information.

Microsoft to Release New Developers Tools (AP)
AP - Microsoft Corp. is releasing several new tools to help developers build software applications that work with its online search and communication products.

Ebay in talks to buy Skype (Reuters)

Reuters - EBay Inc. is in talks tobuy Web telephone phenomenon Skype Technologies SA, a sourcesaid on Thursday, prompting a 4 percent drop in shares of theonline auctioneer amid concern Skype could crimphighly-profitable eBay's growth.

Internet Pioneer Vinton Cerf Joins Google (AP)

AP - Google Inc. has hired Internet pioneer Vinton Cerf to float more ideas and develop new products, adding another weapon to the online search engine leader's rapidly growing arsenal of intellect.

News Corp. goes online again (SiliconValley.com)
SiliconValley.com - Jumping into the market to provide online news for video game junkies, News Corp. agreed Thursday to pay$650 million in cash to acquire San Francisco-based IGN Entertainment, a publisher of video game web sites.